Why Choose Amayzing Connect
Because growth doesn’t happen alone.
At Amayzing Connect, we help ambitious businesses go further — opening doors to new markets, meaningful partnerships, and opportunities that accelerate growth.
We start by understanding your ambitions, then connect you to the right ecosystem — the people, programmes, and platforms that make expansion possible.
More than consultants, we are catalysts — turning connections into momentum, and momentum into real results.
How we help you grow
Market Promotion
Build visibility and demand in new markets
Business Development
Connect with the right partners and opportunities
Market Set-Up
Enter new markets with confidence and compliance
About Amayzing Connect
Amayzing Connect helps businesses grow, expand, and go beyond their current markets.
We work with SMEs and enterprises to unlock new opportunities — connecting them to the right partners, markets, and strategies across Asia. With deep cross-industry experience, we bring fresh thinking and practical solutions to help businesses navigate expansion with confidence.
From market entry and business matching to branding and marketing strategy, we take a hands-on approach to turning ideas into real outcomes.
We are also specialists in securing Market Readiness Assistance (MRA) grants, helping businesses access funding to support their international growth.
At our core, we believe growth happens through the right connections — and we exist to make those connections happen.
What makes us different
Cross-industry perspective
Strong regional network
Hands-on execution
MRA Expertise
Our Services
What we do
We help SMEs expand internationally with the right strategy, connections, and support.
Market Promotion
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Trade Fairs
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Marketing & PR
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Brand Positioning
Business Development
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Business Matching
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Partnerships
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In-market Representation
Market Set-up
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Market Entry Strategy
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FTA & Compliance
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Local Readiness
MRA Support
We guide you through the entire MRA process — from application to execution — helping you access up to 50% funding support.
Meet the Connector
May Cheng: Founder & Lead Consultant
May Cheng is a distinguished entrepreneur and business consultant with over two decades of executive experience building and scaling ventures in the food & beverage (F&B) and personal wellness sectors. A recognized leader known for her innovative strategies and enterprising spirit, she has successfully navigated international markets, translating her hands-on expertise into transformative consulting services since 2018.
A Catalyst for Strategic Growth & Collaboration
May's core passion and expertise lie in forging powerful partnerships and building communities that drive tangible business growth. She excels at identifying synergies between organizations and developing creative, mutually beneficial solutions. Her exceptional ability to nurture high-value relationships has been a cornerstone of her success as both an entrepreneur and a trusted advisor.
Championing Women's Leadership & Empowerment
A dedicated advocate for women's professional advancement, May spearheads the firm's corporate social responsibility (CSR) initiatives. She is a vocal proponent of economic empowerment through mentorship, networking, and skill-building programs. This commitment is demonstrated through her leadership roles as President of a Non-Profit Women’s Association.
Expertise that delivers results
Leveraging her diverse background—which includes a successful earlier career in finance—May provides expert advisory services to hospitality and wellness businesses. She specialises in optimizing operations, enhancing profitability, and guiding brands toward sustainable success.